Campaign-in-a-Box: The Complete Toolkit for LGBT Nondiscrimination

Freedom for All Americans is proud to present the Campaign-in-a-Box, an innovative toolkit dedicated to equipping state organizations, campaigns, and coalitions with the best resources available when it comes to propelling LGBT-inclusive nondiscrimination protections forward and beating back damaging anti-LGBT legislation. From training the strongest spokespeople to helping more Americans understand why nondiscrimination matters to creating powerful digital content, we want to help move LGBT non-discrimination forward – in your local community, throughout your state, and across the country. If you have questions about the Campaign-in-a-Box, email us at toolkit@freedomforallamericans.org. Special thanks to our partners: Equality Federation, Movement Advancement Project, and National Center for Transgender Equality.

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Public Education

Public Education Messaging and Framing Considerations

LGBT public education campaigns help build awareness and support for nondiscrimination protections. Here are some tips and strategies from the Movement Advancement Project on positioning LGBT people but particularly transgender people in campaign materials and collateral.

Spokesperson Recruitment Guide

From publishing an op-ed to delivering testimony at a committee hearing, spokespeople can be powerful voices in building public support or winning over specific legislators. Spokespeople should be encouraged to use messages that suit their background or expertise.

Story Collection for Campaigns

An important component of any LGBT nondiscrimination campaign is demonstrating again and again why these protections are important – and that they already have broad support from a wide array of community members. Here's how to do it:

Spokesperson Coaching and Media Interview Guide

Spokespeople help campaigns validate their support among community members, experts, and elected officials. When they are properly prepared, they can be some of the most effective people to reach new audiences and win public support.

Interviewing Subjects for LGBT Nondiscrimination Stories

After identifying subjects for online profiles – including LGBT people who have faced discrimination, business leaders, and other allies – the next step is completing a brief interview and then compiling everything into a written profile.

Trans 101: Information for Trans Public Education Campaigns

The success of campaigns for nondiscrimination protections hinges on the effectiveness of efforts to build familiarity with, and understanding of, transgender people. Misrepresentations of transgender people have been used to stop nondiscrimination protections and even repeal existing laws that protect LGBT people.

Planning Testimony for a Hearing

When we present the lives and stories of everyday LGBT people, our allies, and other key voices, it is possible to shape their views — and ultimately their vote — in hearings.

Opposition Research & Tracking

The more you know about your opposition, the more effective and efficient your campaign can be. In this post-Obergefell landscape, opponents of equality have become better at hiding the anti-LGBT motives behind their legal, legislative and political efforts.

Terms to Avoid

Make sure you're using the most up-to-date terminology in a campaign for LGBT non-discrimination, rather than antiquated, problematic, or harmful language.

Key Terminology

Learn basic vocabulary, acronyms, and explanations of common terms you'll hear when discussing LGBT-inclusive nondiscrimination protections.