Campaign-in-a-Box: The Complete Toolkit for LGBT Nondiscrimination

Freedom for All Americans is proud to present the Campaign-in-a-Box, an innovative toolkit dedicated to equipping state organizations, campaigns, and coalitions with the best resources available when it comes to propelling LGBT-inclusive nondiscrimination protections forward and beating back damaging anti-LGBT legislation. From training the strongest spokespeople to helping more Americans understand why nondiscrimination matters to creating powerful digital content, we want to help move LGBT non-discrimination forward – in your local community, throughout your state, and across the country. If you have questions about the Campaign-in-a-Box, email us at toolkit@freedomforallamericans.org. Special thanks to our partners: Equality Federation, Movement Advancement Project, and National Center for Transgender Equality.

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Digital Action

Social Media Toolkit: Sharing Support for LGBTQ Equal Treatment for Small Business Week

During National Small Business Week, April 29–May 5, members of Small Businesses Against LGBTQ Discrimination are taking to social media to share their support for LGBTQ–inclusive nondiscrimination protections. 

Digital 101: The Theory of Change

A powerful digital program is rooted in the same organizing principles that your organization is already likely using to guide your other programs: Intentional, strategic organizing with a focus on relationship building—and results.

Email Strategy: Driving Digital Action

Your email list is the best way to mobilize your supporters to take concrete actions, such as contacting a lawmaker, signing up for an event, or making a contribution. Email gives us the opportunity to reach our supporters where they are and inform and activate them through messaging that we control.

Your Online Megaphone: Social Media Strategy

When you consider any piece of external communication from your campaign, be sure to put thought into how you’re blasting this information on your social media channels.